My Dream Device

The Brief

Build awareness around the new Qualcomm range of smartbooks, and capture user data of a young urban audience.

The Solution

A series of interactive rich media banners drove traffic to a highly viral microsite where users could familiarise themselves with the features of the new Qualcomm Smartbooks by building anything they wanted out of its loosely related components for a chance to win a brand new Smartbook.

Results

The banners drove a high level of traffic to the microsite with a higher than average proportion of visitors going on to submitting designs to the public gallery for review. The site was featured on numerous design blogs worldwide and was chosen as Adobe site of the day for 3 consecutive weeks.